The Coffee
Master specialty coffee education from sourcing to brewing. Understand single-origin beans, roasting profiles, extraction science, and how to create exceptional customer experiences through taste.
Build the coffee shop you were made for.
Roast Launch teaches you the specialty coffee knowledge, business fundamentals, and faith-grounded strategy to go from 9-to-5 to your first cup served.
Join 100+ aspiring coffee shop owners
What You'll Learn
The Business
Build a sustainable coffee shop with financial modeling, location strategy, operational systems, and staffing plans. Learn the metrics that matter and avoid the mistakes that end businesses.
The Faith
Ground your entrepreneurship in calling, not just profit. Explore purpose-driven business, biblical stewardship, and building a shop that honors your faith and serves your community.
The Community
Connect with 100+ fellow dreamers, get accountability through membership calls, access expert Q&As, and build alongside people who understand both coffee passion and faith conviction.
The Coffee Shop Launch System
8 comprehensive modules designed to take you from dreaming to opening day.
01
Specialty Coffee Foundations
Build your coffee expertise from the ground up: sourcing, roasting, grinding, and brewing science.
02
The Business of Coffee
Understand coffee shop economics, profit margins, and what makes specialty shops successful.
03
Financial Modeling & Funding
Create detailed projections, calculate startup costs, and explore funding options for your launch.
04
Location Strategy
Analyze demographics, foot traffic, and commercial real estate to find your ideal location.
05
Menu Development & Sourcing
Design your menu, build relationships with roasters, and establish your coffee identity.
06
Operations & Systems
Build scalable systems for training, quality control, inventory, and daily operations.
07
Marketing & Brand Building
Create your brand identity, build community connection, and launch with momentum.
08
Launch Preparation
Final preparations, staff hiring, soft opening execution, and opening day readiness.
Latest from the Blog
Coffee
What Is Specialty Coffee and Why It Matters
Specialty coffee isn't just a buzzword—it's a movement toward quality, transparency, and ethical sourcing. Learn what sets specialty coffee apart and why customers are willing to pay for the difference.
Read more →Feb 24, 2026
Business
The #1 Mistake Before Opening Your Coffee Shop
Most aspiring coffee shop owners skip the due diligence phase. They fall in love with the dream without understanding the numbers. Here's why financial modeling matters before you sign that lease.
Read more →Feb 20, 2026
Faith
God Didn't Call You to Play It Safe
Opening a coffee shop is a risk. For many, it means leaving the security of a 9-to-5 job. But risk taken in faith, with preparation and community, is exactly where God meets us with provision.
Read more →Feb 15, 2026